Friday 30 September 2011

On credibility

When I look at the words said by Isaltino Morais (a Portuguese politician accused and sentenced on corruption charges, that stills awaits arrest on a technicality), I have to think on the credibility of the other clients he represents. Many people don't understand the importance of credibility of its image to their business - and Arthur Andersen was amongst those. On businesses like consulting and law, an image of rigour, independence, and honesty is as essential as competence. And some associations and words are just bad to the business (if anyone in Portugal has any doubts on this, look at Romeu Francês...).


http://www.publico.pt/Local/isaltino-morais-esta-preso-mas-defesa-alega-erro-do-juiz_1514376

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