Apple has one of the most efficient guerrilla marketing strategies in the world. After company fueled rumours and leaks on technology and gadgets media and blogs, now, another Apple worker forgot a iPhone5 prototype in a bar...
But, the fact is it works! Apple is probably the best marketing company in the world (sorry Google and Coke), as it is able to create an incredible hype and demand to their new launches - whilst blocking cheaper and equivalent competition. The brand loyalty Apple created over the last few years is amazing - and so, kudos to them!
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