Thursday 3 November 2011

Why did McDonald's fail?


Yes, it is true. In Bolivia McDonald's didn't succeed and had to leave the country by the back door. The trailer in the link below (all in Spanish) is about that extraordinary event (it is something that is not very usual...), explaining like price and products taste lead to a McDonald's failure.

P.S- Obrigado mais uma vez, Tiago, por me chamares a atenção para este artigo.

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